DEVACURL

MISSION STATEMENT
Ask a curly girl about her hair and she’ll tell you about her life. She’ll tell you about her childhood, her family, her friends, and the way she sees herself in the mirror. We’ve spent two decades at the center of thisconversation. It’s curly, it’s complicated, it’s fun, and we get it.

That’s why our products are all inspired by conversations with real people. And our stylists won’t just give youamazing curls, they’ll teach you how to create them on your own. We help women believe in the very simple idea of loving their curls in their own way. It’s not dogma, it’s Deva®.

Curly hair is bold, natural, beautiful, and it’s our mission to celebrate your unique curls.

It drives everything we do.

Schwarzkopf Professional – Together. A Passion For Hair

We believe in the whole – being greater than the sum of its parts. We believe in a passion shared – a passion for hair. We believe in true partnerships – a two-way relationship for life.

Dedicated to creativity, Schwarzkopf Professional is built on a trusted foundation of expertise and quality. With over a century of innovation to celebrate, you can expect a global dynamic presence that keeps the hairdresser at its heart. Creating professional partnerships is at the core of what we do, it’s our philosophy and our point of difference. Staying ahead of the game and meeting the needs of an increasingly sophisticated client base demands total commitment to our partner, the hairdresser. We believe in a passion shared – a passion for hair. We believe in true partnerships – a two-way relationship for life.

We are Schwarzkopf Professional and we exist for hairdressers.

Suavecito Pomade

Suavecito Pomade committed itself early on to becoming a cultural phenomenon. It is not enough for us to have traditional well-crafted grooming products that work. Instead we wanted to take things a step further and dive into the custom car, motorcycle, tattoo, and barber culture as a way to reinvent the grooming product industry that had become stagnant in the previous decades.

Suavecito Pomade continues to travel weekend after weekend to shows all over the country not for profit, because doing it the way we do, there isn’t any. Instead, we do it purely to live in the culture that inspired us and, above all, we do it for our fans and followers. We want to personally meet the people that support us. We want to give them great deals they cannot find anywhere else. People at shows always ask, “How do you guys get by selling your incredible pomade and grooming products at such a discount here, where you clearly are making no profit?” Our answeris simple, “We don’t do these shows to help us get by, we do them for you guys and we do it for our own pleasure.”

Suavecito Pomade prides itself in making amazing hair pomades that are water-soluble but hold like wax and a fine line of shaving and grooming products. A company devoted to the culture and its supporters. A company not devoted to itself. No ego. This is Suavecito Pomade.

Paul Mitchell

For us, producing the highest quality professional hair care available is simply not enough. Paul Mitchell is (and always will be) dedicated to making our world a more beautiful place. We were the first professional beauty company to stand up against animal testing and our charitable efforts continue to set the standard for giving in our industry. A commitment to caring for people and the planet is a driving force in everything we do.

AG —We Make Products That Work. 

We pride ourselves on our meticulous selection of natural ingredients, ensuring they are gentle on hair but that they also deliver results. If we don’t believe in the integrity of the ingredient, simply put, we won’t use it. Which is why we leave out common ingredients like salt, paba, parabens and DEA.

Hair care and innovation are our passions. With 25 years of experience, we understand the complexity and intricacies of different hair types and our labs are constantly researching new solutions that both work and are good for your hair.

Organic Salon Systems

Organic Salon Systems provides professional hairdressers with high performance hair productswhich maximize the use of gentle, nourishing and natural ingredients while minimizing the necessity for harsh or damaging chemical additives.

With these healthier products and better information, we hope to bring about superior results, increased competence and a safer salon environment for all concerned. To accomplish our mission, we have adopted the following company ethos:

• Nurture the beauty, dignity, respect, health, and well-being of all;
• Pursue uncompromised integrity;
• Deliver excellence in all that we do;
• Only distribute the highest performance, healthiest, most natural, and gentlest products available;
• Continually recognize that the best way to grow our business is by helping our clients grow theirs;
• Fully disclose all product ingredients and act with transparency, honesty, and integrity;
• Never divert our product lines or allow them to be sold to non-professionals;
• Maintain an ethical environmental policy;
• Do not tolerate any products ever tested on animals;
• Train, educate, and provide information which will enable the industry and our clients to become healthier while improving their service quality;
• Provide world-class service to our clients and always strive to become the best at what we do in every regard.